Sophia Conti

If you’ve been trying to figure out the best website builder for your needs, you’ve probably noticed a lot of different claims by the most popular ones. The easiest free website builder! Build a site in 3 simple steps! Get a site running in minutes!
But is it actually possible to build a functioning website in literal minutes? Which website builder is truly the easiest to use? Just how many steps are there to building a website with any of these builders?
These are exactly the questions I had...

Working 100% virtually means you don’t have to worry about parking or someone microwaving fish in the shared kitchen.
But, with no more face-to-face meetings or watercooler chats, a virtual office requires a massive paradigm shift in the way you think about work.
You’ll need more digital tools to get things done, and you’ll have to consider logistics you’ve never had to before.
Even more importantly, you’ll have to adopt new strategies for recruitment, productivity, and employee engagement.
T...

Taking the time to assess and test what marketing channels bring more shoppers and higher sales to your brand allows you to focus your efforts on the most valuable channels to cultivate a differentiating experience for your shoppers.
As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will b...

89% of people say communication is extremely important at work.
Unsurprising, right? We all know that communication is key.
But 80% of people also rate communication at their own company as average or poor.
So, that begs the question, why are we so bad at something we all agree is important?
The answer might lie in whether or not we’re communicating effectively.
Not all communication is created equal. There’s plenty of effective communication out there, to be sure, but there’s also a lot of r...

You’ve probably heard that “content is king”. Maybe you’ve even created a blog and taken the first step towards building a content marketing strategy. If so, good job. This is increasingly important as consumers become immune to traditional sales pitches and advertising methods. Companies must start delivering their marketing in another way.

Original content is that vehicle.

Creating content that is useful or entertaining to your target audience draws organic traff...

Racial and wealth disparities in the United States have been thrown into sharp relief by the COVID-19 pandemic and racial unrest throughout 2020. We see more clearly than ever just how often Black business owners and creatives have been thought of as less than their Caucasian counterparts – and Black businesses are paying the price.
Black businesses are impacted more deeply than Caucasian businesses by COVID-related closures, due to the long history of racial inequality that’s now exacerbated...

We’ve found a nifty little tool that will help you test how content looks BEFORE clicking the publish button. It lives in your bookmarks bar, and when you want to test a change on a website, you simply click the button and type whatever changes you’d like to make.
How to Install the Tool
Installing the free website editor tool is very easy. Simply highlight the code below and drag it to your bookmarks bar, where it will automatically save.
Here is the code to copy:
javascript:document.body.co...

Not every free landing page builder can provide the features you need – and you don’t want to invest time or money in a marketing campaign only to find out your landing page doesn’t produce the results you were expecting.
I built a landing page with each of the builders on this list to test their various features, ease of use, and limitations. I’ll tell you which ones I found to be the most efficient, and which ones you should avoid.
Some of the builders I tested are website builders with lan...

Tired of your team’s tasks falling through the cracks?
If so, it’s probably time to ditch the manual task management and invest in some team task management software.
A dedicated task management software for your team will help you prioritize and assign work more efficiently, while also keeping your finger on the pulse of everything your team is doing.
Team task management improves communication, productivity, and more. That’s why we’re walking you through what team task management is, how yo...

In my hunt for the best blog templates from Wix, I dug through its selection of over 500 templates. While Wix has a specific category for blog templates, I found some great options that weren’t included there!
Now, that’s not to say that there aren’t some excellent templates in Wix’s blog category – but there were definitely a few that I, personally, wouldn’t work with.
Your ideal blog template captures your personality and who you are as a blogger, while also creating a unique experience for...

Some website builders promise all kinds of features for an astonishingly low price, but then it turns out they don’t actually have what you need to create a professional website.
You don’t want to invest your time and money in a site builder only to end up with outdated design templates that make your website look like it was built decades ago, or discover you have to work with a clunky site editor that doesn’t offer enough customization options. It’s 2021, and you should be able to create ex...

Your blog template has to make a strong first impression and entice readers to keep scrolling – all in a fraction of a second. You want to dazzle them with your design while showcasing your content, passion, and expertise all in one place.
I’ve analyzed websites for a long time, mostly as an SEO strategist, so I know what design elements draw readers in and what makes them bounce back to Google almost too quickly to measure.
With this experience and a clear vision of what makes a blog templat...

Fiverr boasts affordable freelance rates, while Guru claims to have the best freelance experts in the world. But which one can give you quality freelance work without breaking your budget?
Spoiler alert: It’s Fiverr. Not only is Fiverr the more affordable option, but its sellers offer professional-level services that are easier to browse and assess to find the best match for you. Guru certainly has expert freelancers available, but it’s harder to find that perfect fit – and you’ll end up payi...

Let me address your biggest question first: yes, Fiverr and Fiverr Pro are technically the same platform.
Most features, like how you search for freelancers or manage your orders, are the same. But the few differences between Fiverr and Fiverr Pro are important enough that I’m going to take you through them and show you how to get the best work for the best price.
We’ve used both Fiverr and Fiverr Pro extensively, and we even did a side-by-side comparison of a $5 logo design and Pro design in...

A good restaurant website needs to be simple but powerful – there are only a few necessary features, but they are truly critical to your website’s success. A website builder for restaurants follows the same logic: it doesn’t have to be fancy to be effective, but it does need to have the right tools.
To give you the best list of website builders for restaurants, I extensively researched and personally tested all of the builders on this list (and a bunch more that didn’t make the cut).
Whether ...