Sophia Conti

If you’ve been trying to figure out the best website builder for your needs, you’ve probably noticed a lot of different claims by the most popular ones. The easiest free website builder! Build a site in 3 simple steps! Get a site running in minutes!
But is it actually possible to build a functioning website in literal minutes? Which website builder is truly the easiest to use? Just how many steps are there to building a website with any of these builders?
These are exactly the questions I had...

Not every free landing page builder can provide the features you need – and you don’t want to invest time or money in a marketing campaign only to find out your landing page doesn’t produce the results you were expecting.
I built a landing page with each of the builders on this list to test their various features, ease of use, and limitations. I’ll tell you which ones I found to be the most efficient, and which ones you should avoid.
Some of the builders I tested are website builders with lan...

You’ve probably heard that “content is king”. Maybe you’ve even created a blog and taken the first step towards building a content marketing strategy. If so, good job. This is increasingly important as consumers become immune to traditional sales pitches and advertising methods. Companies must start delivering their marketing in another way.

Original content is that vehicle.

Creating content that is useful or entertaining to your target audience draws organic traff...

Taking the time to assess and test what marketing channels bring more shoppers and higher sales to your brand allows you to focus your efforts on the most valuable channels to cultivate a differentiating experience for your shoppers.
As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will b...

A good restaurant website needs to be simple but powerful – there are only a few necessary features, but they are truly critical to your website’s success. A website builder for restaurants follows the same logic: it doesn’t have to be fancy to be effective, but it does need to have the right tools.
To give you the best list of website builders for restaurants, I extensively researched and personally tested all of the builders on this list (and a bunch more that didn’t make the cut).
Whether ...

The Google Name Sets High Expectations. Does Google Sites Meet Them?

You would think a website builder with the Google name behind it would be powerful, intuitive, and user friendly, right? I hadn’t heard of Google Sites before Website Planet asked me to review it, but I was excited to give it a try since I love Google Docs and other Google products.

Did it meet my expectations? Sort of.

The user experience of Google Sites is on par with any other Google product. It’s a clean and simple inter...

Zyro’s cheap prices may seem tempting, but can it really provide all the features you need for a professional website? WordPress.com, on the other hand, offers you endless possibilities, but are you just going to end up paying more for a bunch of features you won’t really use?
These two website builders are very different, so I decided to test them both to see what they really can (and can’t) do. I’ve compared them in seven different categories to help you make the best decision for your webs...

There are a lot of website builders out there, but not all of them will give you the features you need to build and maintain your webcomic site.
You’ll need a builder that provides good blogging tools and enough storage space to upload and display all your images with no loss of quality. You may also want the ability to set up an online store to sell prints or other merch.
If you don’t pick the right website builder from the beginning, you might find yourself spending tons of time and money r...

There’s a lot to consider when starting a food blog, and not every website builder will have every feature you need. You need an attractive blog layout and a system that allows you to schedule, tag, and categorize posts as thoroughly as you desire, of course, but you also need to consider image and video quality so you can complement your recipes with beautiful photos.
But just having a stunning food blog isn’t enough. You’ll also need strong social sharing and SEO tools to get your food blog...

As the number of consumers who rely on customer reviews to make buying decisions continues to increase, savvy retailers are learning to greater leverage them to grow their businesses.
Consumers can now review everything: from online purchases to Uber rides to restaurant experiences. They take to Yelp, Twitter, and other platforms to let everyone know exactly what they think, and they often don’t hold back.
Many businesses focus solely on negative reviews: how to avoid them, and how to manage ...

As you imagine and plan how to grow your business from an idea into reality, it can be hard to envision the day when you will expand your team, hiring employees who will actually carry out the work and mission of the business.
But employees are a company’s most important asset, so establishing a hiring strategy from the very beginning will help ensure your business’s success. Understanding the necessary consideration when you’re hiring your first employee from the get-go lays a strong foundat...

Are you bored with your blog? Do you need fresh content to entice visitors to come to your site and stay a while? Are you trying to get people to find your site through non-branded keywords? If so, the answer just might be a resource center.
A resource center provides a simplified view of all the content on your website, organizing diverse formats in a searchable and simple way to generate more traffic and high-quality leads.
A resource center conveys the authority and expertise of your brand...

by Sophia Conti ’15
Life moves at a slower place in Camp Boujdour. There is a strong, proud sense of community as friends and neighbors, united by a common past, share what they have with each other. But conditions are challenging. Electricity, cellphone service and Internet connections are scarce. Showers involve pouring water over your head while standing over a bucket. Severe sandstorms spring up regularly. Although the camp has schools, a hospital and some small shops, it is reliant on th...

Accepting a job offer often comes with a wave of emotions: excitement at landing the new position, nervousness about taking on a new challenge, and in all likelihood, dread at deciding how to quit your job. Leaving a job can be awkward and anxiety-inducing, especially if you enjoy working with your boss and your coworkers. But people quit jobs they love all the time for any number of reasons—perhaps a bigger company can offer you better financial incentives, or the company is one you’ve alway...